Amount

Amount had built the digital lending infrastructure powering some of the largest financial institutions in the world - TD Bank, HSBC, eLoan, and others. The platform worked inside bank-grade environments. The website did not reflect that. When the Head of Marketing and the executive team evaluated the gap between what Amount had built and how the market perceived it, the disconnect was clear: a billion-dollar infrastructure platform was being represented by a digital presence that looked like a Series A startup.

In banking technology, that gap is structural, not cosmetic. Enterprise procurement teams at major financial institutions evaluate vendors partially on the perceived maturity and professionalism of their public-facing presence. Every month the Amount website stayed misaligned with the product's actual capability, the sales team carried additional friction into conversations that should have been pre-qualified by the brand itself.

For a company selling to the most risk-averse buyers in the world - banks - an underwhelming digital experience does not just slow deals. It introduces doubt at exactly the moment in the evaluation cycle where confidence needs to be highest.

We rebuilt the complete marketing and product marketing website, then extended into a robust design system and visual language architected to scale across channels as the company grew.

During the time of our working partnership, Amount raised $99 million in a Series D round at a valuation of just over $1 billion. The company was subsequently acquired by FIS, one of the largest financial technology firms in the world.