Figure

Figure is compensation, figured out. As a VC-backed HR tech startup, Figure was building a platform to simplify compensation practices and help companies effectively communicate total rewards to their people - from interactive offers through to a full-suite Compensation Management System. The problem was that an inherently complex, data-heavy product needed to feel human-first and intuitive from the very first interaction.

In HR technology, the buyer is typically a VP of People or a Head of Total Rewards who has been burned by enterprise tools that prioritize features over usability. Every month Figure's digital experience failed to communicate simplicity and human-centered design, prospects defaulted to the incumbents they already knew, regardless of whether Figure offered a better product.

For a startup competing against established compensation platforms, the inability to visually communicate simplicity and approachability meant that the product's core advantage - making compensation understandable to real people - never landed with buyers evaluating vendors online.

As a design and digital experience partner, we brought simplicity front and center to the user journey. Through modern and minimalist design elements, clean illustrative styles, and a stellar balance of color and typographic usage, we put the people - future employees - at the center of Figure's CX and digital rollout.

Figure raised $7.5 million in funding to scale its compensation management platform.