Interos AI

Interos had built an AI platform capable of mapping the total ecosystem of complex global supply chains down to any single supplier, anywhere in the world. Government agencies and Fortune 500s were already using it. The problem was that the brand experience did not reflect the sophistication or the operational criticality of what the platform actually delivered. For a product that monitors supply chain risk for the Department of Defense and NASA, the digital presence felt generic.

Over the course of our multi-year engagement, we watched the consequences of this gap compound. As supply chain disruption became front-page news globally, competitors with less capable platforms but sharper positioning began capturing mindshare in the enterprise market. Every month the brand stayed static, the sales and marketing teams absorbed the cost of having to manually establish authority that the website should have communicated on their behalf.

For a company operating at the intersection of national security and enterprise resilience, brand credibility is not a marketing line item. It is a prerequisite for the procurement conversations that drive the business. A misaligned digital presence in this space does not just slow growth - it disqualifies you from consideration entirely.

Working directly alongside the senior marketing and executive leadership team, we unpacked a deeply technical business strategy into a compelling brand experience across identity, visual language, data design, digital architecture, and a complete customer-facing web platform.

During the course of our partnership, Interos raised $100 million in a round that valued the company at over $1 billion, making it one of the few female-led unicorns in enterprise SaaS.